Chandramohan, the chairman and managing director of Hatsun Agro Products started off his small ice cream business in Chennai. It was the 1970s. A 21-year old Chandramohan migrated to Chennai in the hope of making money. Along with two friends, he started making ice candies and sold it in pushcarts.
When he started, he was one among 4000 such small-scale businessmen. But, Chandramohan was one among the lucky. He began making sound profit soon, thanks to his clever strategies. Arun Ice cream soon became popular among college students. Later, he introduced the brand in rural areas.
With his success in ice creams, Chandramohan began to branch out to other dairy products like ghee and curd, and the result was Hatsun Agro Products that came into being in 1986. Over 4000 farmers are associated with it and the company shares Amul’s approach towards them. Today, Hatsun is the largest private sector dairy company in India.
Picture Credit : Google
