Mysore Sandal Soap is a brand of soap manufactured by the Karnataka Soaps and Detergents Limited (KSDL), a company owned by the government of Karnataka in India. This soap has been manufactured since 1916, when Krishna Raja Wadiyar IV, the king of Mysore, set up the Government Soap Factory in Bangalore. The main motivation for setting up the factory was the excessive sandalwood reserves that the Mysore Kingdom had, which could not be exported to Europe because of the First World War. In 1980, KSDL was incorporated as a company by merging the Government Soap Factory with the sandalwood oil factories at Shimoga and Mysore. Mysore Sandal Soap is the only soap in the world made from 100% pure sandalwood oil. KSDL owns a proprietary geographical indication tag on the soap, which gives it intellectual property rights to use the brand name, to ensure quality, and to prevent piracy and unauthorised use by other manufacturers. In 2006, Mahendra Singh Dhoni, the Indian cricketer was selected as the first brand ambassador of the Mysore Sandal Soap.
Recalls an old-time employee, MB Rao, “The company, after the glorious days of the Wadiyars, was on subsistence functioning till it got a Geographical Indicator or GI tag in 2006. From then on, the products, especially Mysore Sandalwood Soap, got a boost and revenues have been going up steadily.”
The makers of Mysore Sandal Soap launched on 4 November 2017, a new basket of soaps with brand name Mysoap in variants of Rose Milk Cream, Jasmine Milk Cream, Orange Lime, Cologne Lavender, and Fruity Floral. Each variety is exclusively packaged depicting ethnic Indian woman in traditional looks. The soap weighs 100 g.
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For 47-year-old Dhiman Das, the past 26 years have been spent on protecting brand ‘K C Das’ and a short time in warding off an attempt by Odisha to usurp the legacy of Bengal’s culinary icon – the heavenly dessert Rasgulla, nee Rossogolla.
Both the Rasgulla and K C Das, the Kolkata firm that popularised the sweetmeat around the world by first selling it in cans, are the family heirlooms of Dhiman Das, who comes from the lineage of Nobin Chandra Das, the inventor of Rasgulla, and his son Krishna Chandra Das (K C Das), after whom the company is named.
Dhiman Das, who became a director of K C Das at a young age of 21 in 1993, recalls how he had to crack the whip to prevent the company from going to ruin.
N C Das, who had started the confectionary in Bagbazar in 1866, was a creative person who wanted to serve his customers something unique. It put him on an exploratory path that ended in the unique spongy sweet emerging out of his frying pan.
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