The Coordinating Council of Audiovisual Archives Associations (CCAAA) plays a key role along with UNESCO in the observation of the day. The CCAAA is an important international organization that works with professional archival organizations around the world for the preservation of audiovisual documents. Currently, eight associations are from the CCAAA. These associations, along with their members, conduct meetings, exhibitions, audiovisual performances and more to mark the day all over the world.
In our country, the National Film Archives of India usually hosts exhibitions for the public to create awareness about the rich heritage of Indian cinema and the efforts taken to preserve film and other audiovisual documents.
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