A label on a pair of Waste<Less denim jeans made by a top American manufacturer proudly announces: “These jeans are made of garbage.” The company has taken the lead in reusing the massive amounts of plastic waste produced by modern society. In the U.S. alone, around a million plastic bottles are used every twenty minutes. A minuscule amount, less than 30 per cent, is recycled.
The company’s partial solution to the problem was to create two lines of clothing – jeans and trucker jackets – that contain 20 per cent recycled plastic. The plastic bottles and food trays collected from dumps are cleaned, sorted and crushed into flakes. A special technology then spins the plastic into polyester fibre. It is blended with cotton fibre, then woven into yarn to create the denim. The denim looks and feels like traditional denim except that the colour on the inner side is brown, green or clear, depending on the colour of the plastic used.
The company reused more than 3.6 million bottles and food trays for the 300,000 Waste<Less jeans and jackets produced in 2013.
Picture Credit : Google
