Flipkart is accredited for innovations that served as a model for other retailers that made online purchases simpler. Flipkart was the first to introduce the system of ‘Cash on Delivery’. This payment method allowed the customer to pay the bill when the shipment was delivered and was later adopted by many other e-retailers.
Flipkart did understand the possibility of a customer not liking the product he purchased. So, they offered a 30-day return policy. This allowed the customer to return the purchase in case of damage or lack of satisfaction. Flipkart continued innovations with the delivery systems by introducing novelties like same day delivery and scheduled delivery.
In 2012, Flipkart shook the markets with the introduction of its mobile shopping app. Within four years of introduction, it became the first Indian mobile app with more than 100 million registered users.
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