Who is the master brain behind Baggit?

           Within twenty five years of its establishment, Baggit has become one of the most sought-after brands in women’s handbags. Though Baggit entered into the world of big business, none of it was planned. It all happened because Nina Lekhi, the woman behind Baggit failed in the first year University exam!

           A depressed Nina started taking a course in designing to keep herself occupied. Meanwhile, she also worked as a part-time sales assistant in Mumbai. During this period, she started designing canvas bags with colourful patterns. Nina herself had different bags for different purposes. Though it was tough convincing the shop owner to display her products, she made it happen eventually and her products began to gain popularity. Like one of her friends, Nina began exhibiting her bags for exhibitions.

           She was quick to realize the demand for trendy, yet functional bags and was not late to bring out her brand-Baggit. She retailed her bags to established stores before she opened an exclusive store. That’s when she faced her second grand failure; Nina’s first store was a flop and she lost all the money she invested. She started over again and now, her bags are sold in more than 90 cities.

Picture Credit : Google