How is Parle-G connected with the Swadeshi Movement?

          Most of us have grown up eating Parle-G biscuits. This rectangular glucose biscuit is older than India’s independence. It was in 1929 that Mohan Dayal from the Chauhan family decided to start a confectionery business. He purchased an old factory at Vile Parle in Mumbai and renovated it.

          In those days, biscuits were rare in India and were a privilege of the elite class. Most of the biscuits were imported and therefore expensive; the common man could not afford them.

          The Swadeshi Movement that promoted the production and use of Indian goods was gaining momentum around the same time. Deeply influenced by this philosophy, Mohan Dayal decided to make Indian biscuits that could be afforded by the poor.

          He started making glucose biscuits known as Parle Gluco for the masses in India and it soon became popular. The biscuit also had a place in the list of favourites of British-Indian army soldiers during World War II. It is a true Indian biscuit, made in India by the makers in India for the people in India.

Picture Credit : Google