Netflix, the American entertainment company has evolved with the changing times. It began as a DVD rental company and is now the world’s largest media-streaming platform.
Back in 1997, American entrepreneurs Reed Hastings and Marc Randolph saw an opportunity for business in renting DVDs. By 1999, they started an online subscription programme, wherein subscribers could choose the movie and show titles online and the DVDs would be mailed to them. Netflix had thousands of movie titles in its catalogue and more than 100 distribution centres.
With the advancement of technology, Netflix started streaming movies and shows directly through the Internet. This happened in 2007 and for most subscription plans, the streaming service was unlimited. By 2010, they cut down DVDs and went for unlimited streaming plans. The same year, Netflix went international. 2013 marked another achievement; Netflix started producing original content, starting with the series ‘The House of Cards’. By the end of 2018 Netflix offered approximately 1,000 original titles.
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