Amazon began with the promise of delivering any book to any reader anywhere. This was the beginning of a changing book world. Though there were established bookseller chains, Amazon survived by helping publishers clear their backlists of slow-selling books.
In 2007, Amazon introduced Kindle, an e-book platform. Kindle enabled readers to browse, download and buy books and other online content. Also, it was cheaper than other e-books. This revolutionized the book business; Kindle began to outsell printed books. 2009 was another landmark for Amazon’s book hub.
The company introduced its first publishing line, Amazon Encore, concerned with popular self-published and out-of-print books. This platform gained popularity as it also let individuals publish their own e-books. In 2011, Amazon began publishing its own titles. Amazon is now a major competitor in the book industry.
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