Both William Procter and James Gamble migrated to the US. Procter made candles while Gamble sold soaps. Their paths crossed as they married sisters Olivia and Elizabeth Norris, which led to the creation of one of the most recognized brands in the world, P&G.
For their business, Gamble and Procter needed the same raw materials. Their father-in-law suggested a joint venture to avoid competition and the result was P&G. This happened in 1837. The partnership clicked and business flourished. During the Civil War, the company received a single order that widened their reach; the Union Army ordered for soaps and candles.
After the war, Procter & Gamble achieved a massive growth, thanks to a new product, Tide. It became a top selling brand as detergent replaced soaps. Their product line further expanded with Pampers – the first disposable diaper, Pringles, and many others. Over the years, the company established its reputation internationally.
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