The luxury brand Prada had its humble beginning at Milan, Italy in 1913 when Mario Prada opened an exclusive store selling handbags, travel trunks, beauty cases and accessories. Due to its high quality and innovative designs, Prada soon became the favourite of Europe’s elite class.
In 1919, Prada took a step further when it became the official supplier of the Italian royal family. This helped the brand to establish a position that it enjoys even today.
Prada’s story changed in the 1970s with an epic partnership between Mario Prada’s granddaughter and Tuscan entrepreneur Patrizio Bertelli. This combination of creativity and business resulted in an international expansion of the brand. Prada’s store set the standard for luxury by blending the classic with the modern. Prada also expanded their product line to include women’s footwear, eyewear, perfumes and clothing.
In 1988, Prada opened their stores in New York and Madrid, followed by London, Paris and Tokyo. In 2016, Prada took another leap with opening an online store.
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