If Levi Strauss created a jeans revolution in the US, it was Lee Cooper who made jeans a household name in the UK. Over the years, Lee Cooper became the go-to-brand of the British Rock and Roll bands and music lovers. In fact, it was Lee Cooper who first identified the connection between music and fashion and Harold Cooper made sure his brand stood for it.
Lee Cooper began its journey in 1908 in East London. Morris Cooper, Harold’s father and the founder began his business by selling denims to factory workers, much like Levi Strauss. His company was called The Morris Cooper Factory and it soon built a strong reputation amongst customers.
It was Harold who established the company as Lee Cooper. He worked with legendary artists including the Rolling Stones, UB40, Serge Gainsbourg and Rod Stewart to link denims with music. His attempt fetched good results and soon, denim became a lifestyle element of the youth. Harold also released the first women’s jeans with a front zip. This historic launch was followed by products like coloured jeans, the ones with five pockets and a clothing range inspired by The Beatles.
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