When Masaru Ibuka and Akio Morita started their business from scratch, they did not possess anything except the readiness to work hard. It was 1946 and Japan had still not recovered from the effects of war. Their drive for success came from this national situation. The two started their company Tokyo Telecommunications Engineering Corp. in a bombed out departmental store.
Both Ibuka and Morita were friends from the army. Ibuka was a genius in product development and Morita had commendable management skills. They began with making electric rice cookers which was not so successful. After some experiments, they came out with a tape recorder. The Japanese loved this invention and the sales sky-rocketed. As they decided to go international in 1958, they changed the company’s name to Sony, a combination of ‘sonus’ the Latin word for sound and the American word ‘sonny’.
Picture Credit : Google