In the 1930s, one of the issues that troubled the Brazilian government was their surplus coffee produce. They did not know what to do with huge sacks of unsold coffee until Nestle offered them a solution. Thanks to Max Morgenthaler and three years of his research, we now enjoy the invigorating flavour of Nescafe.
Max was committed to come up with an instant coffee mixture that retained its natural flavour, but was easy to make. He succeeded in creating a powdered variety that made tasty coffee by simply mixing water. He named it Nescafe by combining the first three letters of Nestle with the word Cafe.
The Second World War was a major game changer for Nescafe. Nescafe became a part of the food rations of the US forces and they loved it. The brand grew through the 1940s with export to many countries. Today, Nescafe is enjoyed in 180 countries.
Picture Credit : Google