Quaker Oats Company, whose history dates back to the mid-1880s is famous not for the brand name alone, but also for its trademark. The trademark was registered by Henry Seymour and William Heston, the former owners of Quaker Oats, who sold it to Henry Parsons Crowell due to bankruptcy. Quaker has long been the icon of a healthy breakfast. The name was chosen as it projected values like honesty and integrity.
Four oatmeal business pioneers- Ferdinand Schumacher, John Stuart, George Douglas, and Henry Parsons Crowell-formed the American Cereal Company in the mid-1880s that used the Quaker trademark. They were producing oats and wheat cereals, corn meal, baby food, and animal feed while management conflicts broke out. Dirty ownership fights led to a split that gave shape to the Quaker Oats Company with Crowell as its president.
Throughout its history, Quaker had bought and sold several brands that changed the profile of the company. By the 1980s, Quaker sold off its non-food operations. It is owned by Pepsico since 2001.
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