Golden arches, the clown with red and yellow stripes, and burgers. This would make you think only of McDonald’s, the brand that revolutionized the modern fast food business.
The world’s largest restaurant chain started in California in 1948, when two brothers, Richard and Maurice McDonald decided to seek their fortune by selling hamburgers and hotdogs. But it was nowhere close to the McDonald’s that we know today. The brothers focused on providing quick bites for the people on the road. Their meeting with salesman Ray Kroc however, changed all this.
Ray Kroc was impressed by their technique of creating large quantities of food at a low price. Seeing a great business opportunity, he decided to invest in the brothers and offered them a franchise program in 1945.
The chain expanded and within ten years, McDonald’s went international. Eventually, Ray Kroc bought out the brothers from McDonald’s Corporation. But he retained the name as it had got ingrained to the burgers they sold.
Picture Credit : Google