Baskin-Robbins started with two ice cream lovers who happened to be brothers-in-law. As a teenager, Irvine Robbins used to work in his father’s ice cream shops while Burton Baskin made ice creams for his colleagues in the US navy. Both of them had separate ice cream shops before they decided to be partners. The passion for creating new flavours brought them close.
In 1945, they decided to merge their shops to form the world-renowned ice cream store- Baskin Robbins. They expanded gradually and began franchising by hiring managers. In 1949, they purchased their first dairy production unit in California. This was the beginning of the ice cream revolution. They experimented with new ingredients and flavours, bringing out more varieties. The idea was to create a different flavour for each day of a month. Right now, they have more than 1300 flavours in their assortment. They still continue to come up with a new ‘Flavour of the Month’ each month along with other creative ice creams and cake designs.
Picture Credit : Google