In 1919, Ernest Woodruff bought the company and ran Coca-Cola for the next 60 years. Nothing was the same ever again.
He is responsible for bottling the beverage. He popularized these bottles so much, that people slowly started forgetting the soda fountains. He is also responsible for many other innovations like the metal-topped coolers, and coin-operated Coke vending machines.
Woodruff took great efforts in marketing Coke overseas. Woodruff also created links between Coca-Cola and the U.S. military. At the outbreak of World War II, he swore that American servicemen would be able to get a cold Coca-Cola everywhere the war took them. They took Coke everywhere they went and even though the soldiers returned, Coke remained behind. Today, Coca-Cola is sold virtually everywhere in the world.
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