The sweetness of Cadbury is 195 years old. It all started in Birmingham, when a young John Cadbury opened a grocery shop in 1824, where he sold tea, coffee and drinking chocolate.
Right from the beginning, John was concerned with finding an alternative for alcohol. He strongly believed that drinking ruined many families. He invested all his hopes in his chocolate drink and it soon gained popularity.
By 1831, he decided to expand the business and started producing a range of drinking chocolates and cocoas. Luckily for him, the heavy tax on cocoa was cut down significantly, which made his cocoa products affordable to the masses.
In 1854, Queen Victoria issued them their first Royal Warrant. But, luck did not always favour John. The death of his second wife devastated him; soon he turned towards social work, leaving his company in the hands of his sons, Richard and George.
Picture Credit : Google