Why is the brand Volvo synonymous with safety?

          The idea of Volvo cars was conceived in a Swedish ball bearing factory. Assar Gabrielsson was working in the company as a sales manager when his wife died in an accident. This had an impact on him. ‘It’s time to create a safer new car’ he thought.

          Engineer Gustav Larson understood his concern. It snows a lot in Sweden which decreases the friction of the tyres, making driving difficult. The engineers worked with this in mind and in 1927, they came out with a stable car with a highly responsive steering wheel. Their cars were specially noted for their safety features. The cars were a huge success following which Volvo trucks and buses hit the market and were exported across Europe.

          Throughout its history, the ownership of Volvo cars has been transferred from one group to another. It is currently under the Geely Holding Group of China. Other Volvo products including trucks, buses and marine and industrial supplies are owned by AB Volvo.

Picture Credit : Google