What was the motive behind Volkswagen?

          When the German government proposed the Volkswagen project, the dream of their leaders was to produce affordable cars for the masses that would make transportation easy. The German government founded “Gesellschaft zur Vorbereitung des Deutsche Volkswagens mbH” in 1937. Later that year, they changed this quite lengthy name to Volkswagens mbH.

          Initially, the company was operated by a Nazi organization called the German Labour Front. Ferdinand Porsche, an Austrian automotive engineer and the founder of Porsche Car Company, provided the design for this people’s car. Though popular, Volkswagen had to stop its production during World War II. By June 1945, the British Military Government took over Volkswagen.

          The mass production of the Volkswagen Beetle started under the management of Major Ivan Hirst. An advertisement campaign that focused on the advantages of the compact size of the car gave a boost for Beetle in the United States.

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