An underground vault in Billund, Denmark, contains every LEGO set ever. The vault, called Memory Lane, is located under the house of Lego’s founder, Ole Kirk Christiansen, and contains every set the Danish toymaker has ever made in its 85-year history.
Speaking about the LEGO products in those years, it seemed that the company was focused solely on the male construction sets. But this is not entirely true, as the toys designed for girls were also available in the assortment of LEGO. For example, in the 70s, they produced dollhouses with furniture. Although, even today, most of LEGO sets are created with a focus on the male audience. That is not discrimination, but the fact is that boys enjoy playing with a construction set more than girls do.
On June 07, 1968, LEGO opened LEGOLAND park. It was built on the territory of 59 hectares in Denmark. During the first season, the park was visited by 625,000 people.
The famous logo of LEGO was designed in 1973, which today is known to most people on the planet. In 1974, there were designed LEGO figures – the LEGO family. This set brought the company a big success around the world. In the same year, there was an opening of the factory LEGO AG in Baar, Zug, Switzerland. First LEGO products were produced outside Denmark (In 1992, the name will be changed to LEGO Produktion AG).
In the 1990s, LEGO kits had a high demand over the world. And of course, the market was not without fraud, like Atko. However, Atko toys looked different from the original LEGO sets and had much lower quality.
Picture Credit : Google