Audio quality is the most important feature consumers consider while buying a smartphone, according to a report by CyberMedia Research. The group surveyed respondents aged 18-40 across six cities in India. Consumers ranked battery life and camera quality as the next important features while physical appearance of the smartphone ranked lowest. Smartphone users consume audio mostly through listening to music on popular audio OTT platforms (94%), watching video, movies, OTT content, or videos on social networks (96%).
Consumers ranked battery life and camera quality as the next important features while physical appearance of the smartphone ranked lowest in the survey.
These consumers use smartphones for more than 20 hours a week, and are heavy users of streaming services and gaming, the report said.
More than 90% consumers use the smartphone’s audio for listening to music on popular audio OTT platforms and for viewing videos on social media.
The survey highlighted that these users expect audio to be an immersive experience while less heavy users consider voice and dialogue quality as top priority.
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