For 47-year-old Dhiman Das, the past 26 years have been spent on protecting brand ‘K C Das’ and a short time in warding off an attempt by Odisha to usurp the legacy of Bengal’s culinary icon – the heavenly dessert Rasgulla, nee Rossogolla.
Both the Rasgulla and K C Das, the Kolkata firm that popularised the sweetmeat around the world by first selling it in cans, are the family heirlooms of Dhiman Das, who comes from the lineage of Nobin Chandra Das, the inventor of Rasgulla, and his son Krishna Chandra Das (K C Das), after whom the company is named.
Dhiman Das, who became a director of K C Das at a young age of 21 in 1993, recalls how he had to crack the whip to prevent the company from going to ruin.
N C Das, who had started the confectionary in Bagbazar in 1866, was a creative person who wanted to serve his customers something unique. It put him on an exploratory path that ended in the unique spongy sweet emerging out of his frying pan.
Picture Credit : Google